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Google & Meta Ads

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What

Google Ads

Google Ads is an online advertising platform that allows businesses to create and display ads on Google’s search engine results page, websites and apps. You only pay if someone clicks on your ad.

Meta Ads

Meta Ads (formerly known as Facebook Ads) is an online advertising platform owned by Meta (formerly known as Facebook). This allows businesses to create and run ads on Facebook, Instagram, and other meta-platforms. You can target specific audiences based on demographics, interests, and behaviors.

Benefits / Importance

Google Ads

  • Instant recognition: Ads appear instantly in search results.
  • Target them precisely: Reach specific audiences based on search terms, demographics, and interests.
  • Measurable results: Look at performance metrics like clicks, impressions, and conversions.
  • Flexibility: Adjust investments and budgets in real time.
  • Choose from ads: text, images, videos, and ads.

Meta Ads

  • Large Audience: Reach billions of users on Facebook and Instagram.
  • Visual Storytelling: Effective in providing products or services.
  • Strong engagement: Encourage user engagement through likes, shares and comments.
  • Detailed targeting: To reach specific demographics, interests and behaviors.
  • Remarketing: Target users who have visited your website before.

projects

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